There is something rather charming about incense that behaves like a match—brief, purposeful, and quietly transformative. The Hibi Japanese Fragrance Series takes this notion and refines it beautifully, offering a moment of calm that requires little more than a gentle strike.

The cinnamon variant is warm, sweet, and just a touch spicy—less bakery, more refined drawing room. Each stick burns for around 10 minutes, creating a fleeting but satisfying pause in your day. Simply light, place it on the included heat-resistant mat, and allow the fragrance to unfold without fuss or ceremony. It’s relaxation, distilled into its most civilised form.

Small Details, Big Difference

• Strike-and-light simplicity: You don’t need holders or lighters—just strike, place, and enjoy a moment of calm wherever you are.
• Warm, gently spiced cinnamon scent: The fragrance is comforting without being overpowering—always inviting, never cloying.
• Compact ritual with lasting impact: Each 10-minute burn creates a meaningful pause, perfect for resetting your mind during a busy day.

Details

• Scent: Cinnamon
• Burn time: Approx. 10 minutes per stick
• Contents: 30 incense sticks with reusable heat-resistant mat
• Dimensions (large box): 35 h x 75 L x 60 w mm
• Country of Origin: Japan